
07 · Signage
INDOOR & OUTDOOR SIGNAGE
Two environments. Two sets of rules.
- Discipline
- Signage
- Covers
- Shopfronts and fascia signage · Reception and lobby identity walls · Interior door and departmental signage
- Why it matters
- Finish appropriate to distance
Introduction
Interior and exterior signage are not the same product at different scales. Outside, the constraints are weather, wind and sun. Inside, they are ambient light, sightline and finish quality at arm length.
We build both, and we specify them differently — because a finish that survives a facade often looks wrong in a reception, and a detail that reads beautifully at one metre disappears at fifty.
Applications
- Shopfronts and fascia signage
- Reception and lobby identity walls
- Interior door and departmental signage
- Freestanding pylons and monoliths
- Canopy, blade and projecting signs
- Window and door vinyl systems
Why it matters
WHAT YOU GET
THAT YOU WOULD MISS.
- 01
Finish appropriate to distance
Interior work is detailed for close inspection; exterior work is detailed for weather and long-range legibility.
- 02
Consistent identity across both
One typographic and colour system carried from the facade through to the last interior door plate.
- 03
Illumination matched to context
Halo, face-lit, edge-lit or non-illuminated selected against ambient conditions rather than by default.
How we work
FIVE STAGES, EVERY TIME.
Project visuals




Common questions
What's the difference between how you approach indoor and outdoor signage?
Interior and exterior signage are not the same product at different scales. Outside, the constraints are weather, wind and sun. Inside, they are ambient light, sightline and finish quality at arm length, so we specify each differently — a finish that survives a facade often looks wrong in a reception, and a detail that reads beautifully at one metre disappears at fifty. Illumination is matched to context rather than defaulted: halo, face-lit, edge-lit or non-illuminated, selected against the ambient conditions of the specific position. One typographic and colour system is carried from the facade through to the last interior door plate, so the environment reads as one identity rather than two separate signage orders that happen to share a logo.
Can you cover everything from shopfront to interior wayfinding in one scope?
Yes — the applications we cover span shopfronts and fascia signage, reception and lobby identity walls, interior door and departmental signage, freestanding pylons and monoliths, canopy, blade and projecting signs, and window and door vinyl systems. Keeping indoor and outdoor signage under one scope means the same visual system, materials logic and installation team carry through the whole building rather than handing off between separate indoor and outdoor contractors who never see each other's work. It also means finish decisions stay tied to distance and exposure rather than one specification applied everywhere — interior work is detailed for close inspection since visitors read it at arm's length, while exterior work is detailed for weather resistance and long-range legibility, because a shopfront read from across a car park needs a different stroke weight and finish than a departmental sign read from half a metre away.
Related work

HAVE A SPACE
THAT NEEDS
SIGNAGE?
Tell us what you're building. We'll help you make it impossible to miss — and impossible to get lost.


