
Corporate
Reception identity, floor and departmental wayfinding, meeting-room signage.
The lobby sets the tone for everything a visitor thinks about the organisation. It gets one attempt.

Sectors
A hospital corridor and a retail fascia are not the same problem at different sizes. Each environment sets its own rules for legibility, durability and tone.

Reception identity, floor and departmental wayfinding, meeting-room signage.
The lobby sets the tone for everything a visitor thinks about the organisation. It gets one attempt.

Shopfront fascia, illuminated identity, window graphics, promotional display.
Retail signage competes with everything either side of it, at walking pace, from an angle.

Exterior identity, blade and suspended signage, menu boards, interior graphics.
A venue does a large share of its trade after dark, which makes the night state the primary design case.

Departmental wayfinding, bilingual directional systems, statutory and accessible signage.
The most demanding wayfinding environment there is — visitors arrive stressed and time-critical.

Building identity, multi-tenant directories, tenant fascia programmes, car park wayfinding.
Tenants change. The system has to absorb that without a refabrication every quarter.

Facility identification, safety and directional signage, gate and yard wayfinding.
Long approach distances and hard environments — legibility and durability outrank finesse.

Civic building identity, bilingual identification, public directional systems.
Formality and faithful reproduction of official identity, in both national languages, as equals.

Campus wayfinding, building identification, departmental and room signage.
Large sites navigated by people who are new to them every September.

Development identity, sales-centre branding, unit and amenity signage.
Identity has to work through the sales phase and still suit the finished community.
Approach distance, ambient light, substrate, weather exposure, who is reading it and how fast they are moving. Tell us those and we can tell you what the signage needs to be.
Describe your space
Tell us what you're building. We'll help you make it impossible to miss — and impossible to get lost.