Retail & Hospitality
RANGE STYLE FASHIONS
Bilingual illuminated retail identity in a metallic finish, detailed to hold its edge against a highly reflective shopfront.
- Location
- UAE
- Disciplines
- Indoor & Outdoor Signage, Illuminated Signage
Project overview
Retail signage competes with everything around it — neighbouring units, reflections, and a shopper moving past at walking pace with no intention of stopping.
Scope of work
- Illuminated built-up lettering
- Bilingual retail identity
- Metallic finish specification
- Shopfront installation
The challenge
What made it difficult
Metallic finishes are the hardest to illuminate well. Get the balance wrong and the sign either flattens into a bright rectangle or the metallic character disappears entirely once the light comes on.
The concept
How we approached it
Keep the metal reading as metal. Illumination is used to separate the letterform from its background rather than to light the face itself, so the finish stays legible as a material in both states.
The solution
FROM DRAWING
TO HANDOVER.
- 01
Finish
Metallic face specification retained through the illuminated construction, so the identity keeps its material character day and night.
- 02
Bilingual pairing
Latin and Arabic logotypes set as a locked pair with consistent optical weight across both.
- 03
Reflective context
Detailing accounted for the polished shopfront surfaces surrounding the position, where a mirrored double of the sign is part of what the customer actually sees.
Gallery
Next project
SAAED FACADE PROGRAMME
UAE
View project
START YOUR
PROJECT.
Tell us about the space, the scope or the deadline. We'll come back with a route to getting it built.