BUILDING SIGNAGE

Building signage has to answer to the architecture, not fight it. We work from the facade grid — aligning to structural bays, mullion lines and material changes — so the identity looks like part of the building rather than something applied on top of it. Setting out is referenced to the building's own geometry rather than centred by eye, and cladding, curtain wall, blockwork and composite panel are each treated as needing a different fixing strategy rather than one default approach applied everywhere.

Yes — day and night resolution is checked as two separate states, not assumed to follow from one design pass. A facade composition that reads correctly in daylight can fail after dark if illumination isn't planned against it specifically, which is one of the more common failure points in building-scale signage. This applies across entrance and lobby identification, facade-mounted corporate identity, multi-tenant fascia bands, government and civic building signage, and industrial or warehouse identification — each checked in both states before handover.