DIGITAL SIGNAGE

We specify and integrate a content management system sized to the actual deployment — a single lobby screen and a multi-building rollout need different platforms — and we can coordinate with a CMS the client already runs rather than insisting on our own. The point of the system is that promotions, notices and seasonal content update centrally instead of returning to production every cycle the way printed signage does. What we also resolve, which a CMS alone doesn't: the physical enclosure — custom housings built for heat, cable routing and service access rather than an exposed off-the-shelf bracket — and brightness specified against the real ambient light and window glare of the position, not a manufacturer's default. Where a site has both digital and fabricated signage, we build both from one visual system so the environment reads as designed, not assembled from separate vendors.

Yes — and they should. We build the templates so screen content sits inside the same typographic and colour system as the fabricated signage, rather than treating the screen as a separate brand surface that happens to sit next to it. In practice this means the content management system is configured with the same type scale, colour values and layout grid used on the physical signage, so a promotional message on a lobby screen and the illuminated identity beside it read as one designed environment rather than two vendors' work placed near each other. It also means enclosures are finished to match the surrounding interior rather than left as an exposed off-the-shelf bracket, and brightness is set against the real ambient light of the position so the screen doesn't wash out or look dim next to the static signage around it. The result is a site that reads as designed, not assembled.