
11 · Graphics
VEHICLE BRANDING
The only signage that goes looking for the audience.
- Discipline
- Graphics
- Covers
- Full and partial vehicle wraps · Van and truck fleet graphics · Company car identification
- Why it matters
- Artwork built for the body
Introduction
A branded fleet is signage with a route. It reaches audiences that a fixed position never will, and it does so every working day.
The difference between a fleet that looks sharp after two years and one that looks tired after six months is film grade, surface preparation and how the artwork handles the vehicle compound curves.
Applications
- Full and partial vehicle wraps
- Van and truck fleet graphics
- Company car identification
- Delivery and service fleet branding
- Trailer and heavy vehicle applications
Why it matters
WHAT YOU GET
THAT YOU WOULD MISS.
- 01
Artwork built for the body
Panels, handles and curvature accounted for in layout so the identity does not distort across a door line.
- 02
Consistent across the fleet
Templates per vehicle model keep every unit identical rather than approximately similar.
- 03
Paint protected
Cast films and correct removal practice mean the underlying finish is preserved at end of term.
How we work
FIVE STAGES, EVERY TIME.
Project visuals




Common questions
Will vehicle branding damage the paint underneath?
No, when the correct film and removal practice are used. Cast films and correct application and removal practice are specified so the underlying paint is preserved at end of term, not just applied with whatever film is fastest to install. Panels, handles and body curvature are accounted for in the layout so the identity doesn't distort across a door line or gap, which is also what determines whether a wrap still looks sharp after two years instead of tired after six months. Surface preparation before application matters as much as the film itself — contaminants or old adhesive residue left on the body before wrapping are what actually cause paint damage on removal, not the film in isolation, so preparation is treated as its own step rather than skipped to save time. A branded fleet only keeps working as an asset — reaching audiences a fixed position never will, every working day — if the wrap holds up and the paint underneath is intact when it eventually comes off.
Can every vehicle in a fleet look identical?
Yes — templates are built per vehicle model so every unit in a fleet is identical rather than approximately similar, which matters once a fleet grows past a handful of vehicles and different reprints or installers start to introduce drift. This applies across full and partial vehicle wraps, van and truck fleet graphics, company car identification, delivery and service fleet branding, and trailer and heavy vehicle applications. Consistency isn't just about the artwork file being the same — panels, handles and body curvature differ enough between models that the same flat design applied without adjustment will land differently on each vehicle, so templates are built and tested per model rather than one template stretched across a whole fleet. That per-model accuracy is what makes a ten-vehicle fleet photograph and read as one identity rather than ten interpretations of it.
Related work

HAVE A SPACE
THAT NEEDS
SIGNAGE?
Tell us what you're building. We'll help you make it impossible to miss — and impossible to get lost.



