Corporate & Government
SAAED FACADE PROGRAMME
Full-width facade identity above a continuous run of glazed bays, set out to a consistent rhythm across the elevation.
- Location
- UAE
- Disciplines
- Building Signage, Design & Build Signage
Project overview
A long, low elevation of repeated glazed bays gives signage a strong horizontal to work with — and punishes anything that ignores it.
Scope of work
- Full-width facade identity
- Fascia band signage
- Bay-aligned setting out
- Installation
The challenge
What made it difficult
Across a wide fascia band, small setting-out errors accumulate visibly. The identity also has to hold its own against a busy glazed frontage below carrying its own content.
The concept
How we approached it
Anchor the identity to the bay grid. Every element is positioned against a structural line rather than measured from the last one, which stops tolerance stacking across the run.
The solution
FROM DRAWING
TO HANDOVER.
- 01
Setting out
Positions referenced to the facade bay grid so alignment holds across the full width of the elevation.
- 02
Scale
Mark and logotype sized to sit comfortably within the fascia depth without crowding the band edges.
- 03
Installation
Fixing detail matched to the fascia substrate, with alignment verified across the run rather than bay by bay.
Gallery
Next project
BLADE & SUSPENDED SIGNAGE
Dubai, UAE
View project
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