Retail & Hospitality
BLADE & SUSPENDED SIGNAGE
Suspended blade signage for a food hall environment, positioned to be read along the walkway rather than across it.
- Location
- Dubai, UAE
- Disciplines
- Wayfinding Systems, Indoor Signage
Project overview
In a food hall or covered walkway, a flat fascia sign is invisible to anyone already walking past it. Blade signs project into the circulation so they are read at an angle, from a distance, along the direction of travel.
Scope of work
- Suspended blade signs
- Overhead identification
- Ceiling fixing detail
- Interior installation
The challenge
What made it difficult
Overhead signage is constrained from every direction — clearance heights, ceiling services, structural fixing points, and sightlines that have to work for someone walking rather than standing.
The concept
How we approached it
Set the blade projection and drop from the walking sightline, not from the ceiling plane. The sign hangs where the eye already is.
The solution
FROM DRAWING
TO HANDOVER.
- 01
Positioning
Projection and drop height derived from walking sightlines along the circulation route.
- 02
Fixing
Suspension detail coordinated with ceiling structure and services above the finished plane.
- 03
Double-sided reading
Faces treated identically so the sign works equally in both directions of travel.
Gallery
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