Hoarding & Fencing
B60 & FLAYVA BARRICADE
Coming-soon barricade graphics across a food hall fit-out, announcing two brands to the corridor months before the units opened.
- Location
- Dubai, UAE
- Disciplines
- Hoarding & Fencing Branding, Graphics Works, Indoor Signage
Project overview
A unit under fit-out is a closed shutter on a corridor people walk past every day. Barricade graphics convert those months of closure into a launch campaign aimed at exactly the audience that will become customers.
Scope of work
- Retail unit barricade graphics
- Coming-soon campaign artwork
- Adjacent mural coordination
- Installation in a live mall corridor
The challenge
What made it difficult
Mall barricades sit under strict landlord specifications for height, finish and artwork, and the corridor stays open throughout. Two brands also had to share one continuous run without either being reduced to a footnote.
The concept
How we approached it
Split the run into two clear fields with a colour break between them — a warm editorial panel for the B60 announcement, a deep field carrying the Flayva message — so the corridor reads two brands rather than one crowded graphic.
The solution
FROM DRAWING
TO HANDOVER.
- 01
Composition across the run
The two brand fields are given their own colour ground and their own message, separated cleanly so neither competes for the same glance.
- 02
Corridor-height detailing
Panel height, capping and edge finish detailed to the landlord barricade specification, with the fascia identity mounted above.
- 03
Live-corridor installation
Installed around mall trading hours with the walkway kept clear and clean at the end of each shift.
Gallery
Next project
COFFEE LAB
UAE
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