Digital & LED

LED COLUMN PROGRAMME

A run of four-sided LED column wraps down a cinema concourse, carrying seasonal campaign content the full length of the foyer.

Client: VOX Cinemas
Location: Dubai, UAE
Disciplines: LED Screens & Video Walls, Digital Signage

LED Column Programme — Digital & LED signage installation in Dubai, UAE

Project overview

A cinema foyer is a long, wide, brightly lit space where the audience is already walking toward somewhere else. Columns are the only vertical surface in it — which makes them the only place a message can be read from every direction at once.

Scope of work

Four-sided LED column wraps
Structural collar and cabinet mounting
Power and data routing
Commissioning and content handover

The challenge

What made it difficult

Wrapping a column is harder than building a flat wall. The cabinets have to meet at the corners without a visible seam or a dead band, the whole assembly has to sit inside the existing column footprint without narrowing the walkway, and the concourse is lit brightly enough that an under-specified panel would simply wash out.

The concept

How we approached it

Treat the run as one installation rather than a set of individual screens. Every column carries the same content at the same moment, so the repetition down the concourse reads as a single designed environment instead of a row of advertising boards.

The solution

FROM DRAWING
TO HANDOVER.

01
Wrapped cabinets
Segmented cabinets built around each column so all faces read continuously and the corners close without a dark seam.
02
Brightness for the space
Panel brightness specified against the concourse lighting, so campaign content holds its colour rather than flattening out.
03
Contained footprint
Structure and cabinet depth kept within the column envelope, with a base collar concealing power and data, so circulation width is unaffected.
04
Synchronised content
All positions driven together and commissioned so seasonal campaigns change across the whole concourse at once.