Display & Activation
DANAH BAY DISPLAY SYSTEM
Freestanding identity and display elements for a property sales environment, built to be relocated and reconfigured.
- Client
- Danah Bay, Al Marjan Island
- Location
- Al Marjan Island, Ras Al Khaimah
- Disciplines
- Fabrication & Displays, Graphics Works
Project overview
Sales and activation environments have a different brief to permanent signage: they are moved, restaged and reconfigured, often several times over a campaign.
Scope of work
- Freestanding identity display
- Portable display elements
- Sales environment branding
- Installation
The challenge
What made it difficult
Display elements that are built like permanent signage are too heavy to move and too fixed to reconfigure. Built too lightly, they look temporary — which is exactly the wrong signal in a property sales environment.
The concept
How we approached it
Build to a permanent finish standard on a portable structure. The visitor should read quality; the sales team should be able to restage the room.
The solution
FROM DRAWING
TO HANDOVER.
- 01
Freestanding identity
Sculptural freestanding mark and logotype presented at a scale that anchors the space without needing wall fixing.
- 02
Portability
Element construction detailed for relocation and restaging across the campaign.
- 03
Finish
Production finish held to permanent-signage standard so the temporary environment does not read as temporary.
Gallery
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